Part 12: Templates, Checklists & Resources

[Company Logo] JOB DESCRIPTION Job Title: Senior Marketing Manager Department: Marketing Reports To: Vice President of Marketing FLSA Status: Exempt Location: [City, State] / Remote JOB SUMMARY We are seeking a strategic and results-driven Senior Marketing Manager to lead our B2B marketing initiatives. This role will develop and execute integrated marketing campaigns that drive lead generation, increase brand awareness, and support our revenue goals. ESSENTIAL FUNCTIONS • Develops and executes comprehensive marketing strategies aligned with business objectives • Manages marketing budget of $500K+, ensuring ROI and optimal allocation • Leads cross-functional teams to deliver integrated campaigns across digital and traditional channels • Analyzes marketing metrics and campaign performance to optimize strategies • Collaborates with sales leadership to align marketing and sales efforts • Manages relationships with external vendors, agencies, and partners NON-ESSENTIAL FUNCTIONS • Attends industry conferences and networking events • Assists with special projects as assigned REQUIRED QUALIFICATIONS • Bachelor's degree in Marketing, Business, or related field • 7+ years of B2B marketing experience, with 3+ years in a management role • Proven track record of developing successful multi-channel campaigns • Strong analytical skills with experience using marketing analytics tools • Excellent written and verbal communication skills • Proficiency in marketing automation platforms (e.g., HubSpot, Marketo) PREFERRED QUALIFICATIONS • MBA or advanced degree • Experience in [specific industry] • Certification in digital marketing or marketing automation SUPERVISORY RESPONSIBILITY This position manages a team of 3-5 marketing professionals. WORK ENVIRONMENT & PHYSICAL DEMANDS • Office environment with option for remote work • Frequently remains in a stationary position at a computer • Occasionally moves about the office to access files and equipment • Constantly operates a computer and other office machinery • Frequently communicates with colleagues and external partners POSITION TYPE/EXPECTED HOURS Full-time, Exempt. Standard business hours with flexibility as needed. SALARY RANGE $95,000 - $125,000 annually (based on experience) EEO STATEMENT [Company Name] is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or any other legally protected characteristic. REASONABLE ACCOMMODATION STATEMENT Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position. Date Created: [Date] Last Reviewed: [Date]

[Company Letterhead] [Date] [Candidate Name] [Address] [City, State ZIP] Dear [Candidate Name], We are pleased to offer you the position of [Job Title] at [Company Name]. We believe your skills and experience will be a tremendous asset to our team, and we are excited about the prospect of you joining us. POSITION DETAILS Job Title: [Job Title] Department: [Department Name] Reports To: [Manager Name, Title] Start Date: [Date] Work Location: [Address / Remote] Employment Status: Full-time, Exempt COMPENSATION Your starting salary will be $[Amount] per year, paid [bi-weekly/semi-monthly] in accordance with the company's standard payroll schedule. Your first paycheck will be issued on [Date]. In addition to your base salary, you will be eligible for: • Annual performance bonus of up to [%]% of base salary, based on individual and company performance • [Equity/Stock options details, if applicable] BENEFITS You will be eligible for the following benefits: • Health, dental, and vision insurance (coverage begins [first of the month following 30 days]) • 401(k) retirement plan with [%]% company match (eligible immediately) • [Number] days of paid time off annually • [Number] paid holidays • [Other benefits: life insurance, disability, etc.] A comprehensive benefits guide will be provided during your onboarding. CONTINGENCIES This offer is contingent upon: • Successful completion of a background check • Satisfactory reference checks • Verification of your legal authorization to work in the United States (Form I-9) • [Any other specific requirements] AT-WILL EMPLOYMENT Your employment with [Company Name] will be "at-will," meaning that either you or the Company may terminate your employment at any time, with or without cause or advance notice. This letter does not constitute a contract of employment for any specific period, and no representative of the Company, other than the [CEO/President], has the authority to enter into any agreement contrary to the foregoing. ACCEPTANCE This offer will remain open until [Date] at [Time]. To accept this offer, please sign and date this letter and return it to [Email/Name] by the deadline. We are excited about the possibility of you joining our team and look forward to your positive response. If you have any questions, please don't hesitate to contact me at [Phone] or [Email]. Sincerely, [Signature] [Name] [Title] [Company Name] ----------------------------------- ACCEPTANCE I, [Candidate Name], accept the offer of employment with [Company Name] under the terms outlined above. I understand and agree that my employment is at-will. ____________________________ _______________ Signature Date